Proven Small Businesses You can Start – Marketing and Public Relations

A key part of marketing is the ability to get on well with people, whether they are clients or staff. You need to be able to discuss complex situations to develop a clear strategy for your clients, and you need to be able to manage a number of projects and keep your staff motivated and informed. The ability to keep deadlines is crucial too! You will need to have suitable office equipment; a computer, good quality printer, telephone equipment and furniture. A laptop that you can take to meetings with clients is also very useful. There are no mandatory qualifications needed, though most potential clients will expect you to have a Higher National Diploma (HND), degree or similar; as the majority of marketing employers do. With marketing agencies/managers, the amount of money that you earn is related to the amount of experience, knowledge and ability that you have. Once you can prove your ability, you can look at charging more for your services; as clients will know that you can get results.
A market ing bus iness can attract clients through word of mouth, and also through advertising in relevant trade magazines. For smaller, newer marketing businesses; advertising in local directories can help gain small business clients.
A marketing business will generally be much more successful if you have several years experience with another company, without that experience it will be very difficult to gain clients. With the right knowledge and ability however, it is possible to make a lot of money and grow a successful and expanding business in a relatively short period of time.

Pros

• There are very high potential earnings for good results.
• If successful there are very high expansion possibilities

Cons

• There is likely to be a lot of competition, particularly in larger towns and cities.
• A lot of learning is required if you do not already have the knowledge or experience.
• You may have difficulty in persuading companies to trust a newer/smaller company.

Summary

Skill Level

Medium to High

Start up Costs

Low to Medium

Training

Long and Short courses

Experience

Important, but some is gained during qualifications.

Equipment Costs

Medium

Location/Office Costs

Medium

Transport Required

Yes

No of Staff (incl. you)

2-6

Overview

There are thousands of types of business you can start, but the key to success is finding something you are good at, and that people want (or will want if it is a new product or service). Starting a new business is always going to carry risk; but by ensuring you are prepared for the work ahead, you can help improve your chances of success. Don’t forget we have a range of Basics; you can view them all for free at .

Article Index

1. Proven Small Businesses You can Start - Introduction and Retail Shop
2. Proven Small Businesses You can Start - Call Out Services
3. Proven Small Businesses You can Start - Hairdressing
4. Proven Small Businesses You can Start - Accountancy
5. Proven Small Businesses You can Start - Painter and Decorator
6. Proven Small Businesses You can Start - Laundry Services and Laundrette
7. Proven Small Businesses You can Start - Take Away and Restaurant
8. Proven Small Businesses You can Start - Dry Cleaning
9. Small Businesses You can Start
10. Marketing / PR / Overview