This would involve you hiring dedicated staff to seek and take sales orders. The costs would be higher, but would give you a much more pro-active method of selling, hopefully bringing higher sales. The staff would usually be located within your premises, but could expand into a separate office if they are very successful.
External Sales Company
This is where an external company makes sales on your behalf, allowing you to get on with running the rest of the business. An external sales company is likely to be most pro-active in searching for new customers, but will also cost you a fair percentage of income (in commission) from the sales. Entrepreneurs that wish to make the most of a product without getting too deeply involved can consider using both outsourced manufacture and outsourced sales to minimise their involvement; however this provides much less control over your business and products.
You also need to consider the different methods in which you can sell; in person, by phone, by post, over the internet, etc. Effectively matching the method of selling to the type of your business and product will help ensure the best possible results.
Trade Shows
The vast majority of manufacturing businesses have some sort of trade show or event, allowing businesses to demonstrate and promote their products to potential customers.
“Trade shows are a great way of making sales and contacts within the industry.”
Whichever form of sales you choose, they can be a great way of making sales and contacts within the industry, whilst promoting your business and products at the same time. When (preferably before) you start selling, you should research the relevant trade fairs and look at the competition and customers.
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