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small business help - information - news and start up advice arrow Business Travel arrow Things to Consider When Selling a Car - Part 3

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Things to Consider When Selling a Car - Part 3

(i) Checks and Inspections

When selling your car to a person across the other side of the country, they may be hesitant to buy because they are unable to view it.

A common solution to this problem is to carry out one or both of two checks to ensure the standard of the vehicle and the accuracy of the advert.

1. Background Check

This check costs the buyer up to £40/50, it pays for a company (such as HpiCheck or the AA) to check the history of the vehicle. It looks at all known records to discover whether the vehicle is stolen, a previous write-off, or still owned by a finance company.

2. Car Condition Inspection

This check costs the buyer up to £400, and pays for a company (such as the RAC or AA) to visit the vehicle and carry out a thorough inspection of the bodywork and mechanical components. This will often involve a test drive and post drive inspection to test the running of the vehicle.

Any faults are listed with the rest of the car details in a multi page report, informing the buyer of any problems that need fixing (or lowering of the price) before they buy.

"Inspections make it easier for you to sell the car"


These checks are normally only carried out when someone has decided to buy your car, and if you are making an honest sale, you should have nothing to worry about with these checks. They also make it easier for you to sell the car to a much wider range of buyer across all areas of the country.

(ii) Advert Details

The details of the advert are crucially important to the prospects of selling your car. By describing your car honestly, but effectively, you can greatly increase your chances of getting interested responses and ultimately a sale.

The description:

“Fiesta, White, Good Condition, FSH, 12,000 miles”

Will attract far fewer people than:

“Ford Fiesta, Pearl White, Full Service History, excellent condition with only 12,000 miles"

The latter description says the same things, but in a much more interesting and appealing way. The first description is normally used to help save space in printed adverts, but online you will usually have space to expand your descriptions to something more interesting and appealing.

"The inclusion of a picture make

the advert much more attractive"

 

(iii) Photos
 
If you can include a photo with your advert, then you should always do so. The inclusion of a picture makes the advert much more attractive, and will help increase the responses you get.


There are three ways to get a photo online for your advert:

Take a picture using a digital camera and send it when you place the advert.

Take a picture using a normal camera, use a scanner to get the picture stored on your PC, and send it when you place the advert.

If you cannot do 1 or 2, then place or ask for a representative picture of the same model to be shown, although you will need to state in the advert that the picture is just a representation, and not your specific car.

If a visitor is choosing between two identical cars, they will almost always pick one with a photo over one without. Even a representative picture will stand out against adverts with no pictures.

(iv) Contact

Every advert needs to have contact details; otherwise no one will know where to buy the car from. The more contact information you give, the easier it will be for prospective customers to contact you.

Leaving an email address will allow people to ask you questions and enquire quickly without having to bother you with phone calls.

Using a mobile phone number as a contact may seem like a good idea, but it is commonly seen as a sign of someone who is trying to avoid responsibility for their cars, or maybe trying to hide their identity.

Leaving a mobile number and a landline number is the best way if possible.

(v) V5 Documentation

Before placing an advert, you must have the V5 documentation for your vehicle. It is illegal to sell a car without a valid V5, and people will not buy the car without it.

The V5 states the registration plate numbers, and details who is responsible for keeping the car on the road. It also features the VIN numbers that are located under the bonnet among other places.

If you have lost your V5, it can be replaced quickly and easily, and must be done before you start selling your car.


Article Index

Introduction - Selling a Car Online
3  Things to Consider When Selling a Car - Part 3




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