For small business owners, email marketing is one of the most cost-effective forms of promotion; costing very little but with big potential returns. It is almost shocking how many small businesses overlook the huge possibilities of email in maintaining relationships and encouraging customers to buy.
A number of entrepreneurs think that emails are only really for internet businesses; but think about it logically, do customers who have email addresses still buy from shops or stores that aren’t online? The answer is of course yes, and you are missing out if you think emails are only for internet businesses; although it is still an advantage to have a website to direct people to from an email.
If you do not yet do email marketing, then the following article will give you all the information you need to see how your business could benefit.
If you already use email marketing, why not use the information here to see how your current promotions could be made more effective? If you use words like ‘Click Here’, ‘Free’, ‘Cash’, ‘Offer’ or ‘Order Now’; then you really should see how small changes to your emails could bring you in many more responses.
Why Emails?
Imagine being able to do direct mail marketing but without the cost of paper, envelopes or stamps. Imagine direct phone marketing, but without the cost of a salesperson or phone call. This is what email marketing can do for your business.
Sending emails is free, and even if you use an external service to list and send them, the cost is usually below a few pence per email. This means that your promotion budget can go towards providing compelling content or offers to make your marketing more enticing.
One of the most convenient things about email is that it is (almost) instant. You send it, and within a few seconds customers across the other side of the world can access it. If you deal with international customers, then emails mean you do not have to pay extra postal or call charges, and you do not need to wait a week for airmail!
Another advantage of emails is that they are direct; they go straight to the person intended with minimal risk of being interrupted or intercepted by someone else.
As emails are direct, it is easy to make them personal; both in terms of name, and also content. If you have two main products, you can easily have emails for each customer group focused on their particular product. By personalising your emails, the recipients are likely to pay more attention to it; they will also be less likely to treat it as junk/spam mail that is quickly deleted.
BizHelp24 – UK business and finance information, news, help and services for small businesses BizHelp24 is a UK business and finance resource providing Small Business Help, Start up Information, news and services; for individuals and Sole Traders. Comprehensively covering a wide range of key business, finance, and service topics. Employment and personal information includes Work Times and Break Entitlement, Body Language, employee Holiday Entitlement and Employment Contracts. Credit Policy information includes Letter of Credit, useful Credit Notes, Business Loans. and Cash Flow Control. Other information areas include Bankruptcy, Homeworking, Business Failure, Company House and Company Names,
The free content within this entire web site is for information only.
The content is believed to be accurate, but only in general terms. Specific advice is needed for individuals & businesses.
ROK Connect Limited (Registered in England No.3573320) t/a
Biz Help 24 is registered with the
Data Protection Act 1998 No.PZ7082780
