Marketing
An effective marketing & sales function is crucial for any business, and the articles here are designed to give you a good understanding of the full “marketing mix”.
The full range of marketing is covered, including press, releases, guerilla marketing, exhibitions, advertising, mail shots and direct marketing, blogging, word of mouth, SWOT analysis, branding, market research, pricing and much more!
Featured Articles
All Articles
- 10 Tips to Push Your Business for Minimal Cost
- 10 Ways to Get New Small Business Customers
- 10 Ways to Get New Small Business Customers – Part 2
- A Typical Exhibition Layout
- Advertising Your Business Offline
- Advertising Your Business Offline: Contents
- Affiliate Marketing – Advantages and Disadvantages
- An Introduction to Making Telephone Sales & Appointments
- Analyzing Questionnaire Results
- Booking Your Offline Advert
- Can the Internet Work for Small Business Marketing?
- Closing the Deal When Selling by Phone
- Compiling a Mail Shot or Mailshot
- Copyright, Trademarks and Patents
- Creating and Booking Your Online Advert
- Creating and Booking Your Online Advert
- Creating Your Advert
- Creating Your Advert Part 2
- Customer Care & Relations
- Customer Complaints Summary
- Customer Loyalty – Discounts and Loyalty Schemes
- Customer Relationship Management Automated Ordering
- Customer Relationship Management CRM
- Dedicated Sales Staff & Commission Sales
- Design, PR and Press Releases in SME Marketing
- Designing a Business Logo
- Designing an Exhibition Stand for Your Business
- Direct Mail
- Direct Mail and Telemarketing in SME Marketing
- Distribution Channels
- Distribution Channels Diagram
- Distribution Channels- Telemarketing
- Distribution Channels-Retailers
- Example Questionnaire
- Exhibitions and Market Research in SME Marketing
- Gain Customer Loyalty – Days Out and Branding
- Gain Customer Loyalty by Treating the Customer Well
- Getting a Response to Your Sales Document
- Guerilla Marketing
- Guerilla Marketing – Competitions and Postcards
- Guerilla Marketing – Events and Vehicle Printing
- Guerilla Marketing – Freebies and Telephone Numbers
- Guerilla Marketing – Graffiti, Shock Tactics
- Guerilla Marketing – Mail Shots and Newsletters
- Guerilla Marketing – Sharing Content and Email Marketing
- Guerilla Marketing: Contents
- Guerrilla Marketing Examples: How Not to Do It
- How & Why to Keep Customers Loyal
- How & Why to Keep Customers Loyal – Summary
- How & Why to Price Your Products Successfully
- How and Why to Encourage Customer Complaints
- How Can a Marketing Plan Benefit Your Business?
- How Can You Take Advantage of Affiliate Marketing?
- How Can Your Business Benefit from Search Engine Advertising?
- How Can Your Business Benefit from Search Engine Advertising?
- How do You Get Branding?
- How do You Make a Marketing Plan?
- How to Get a Freephone Number
- How to Get Started – Making Money With Affiliate Marketing
- How to Get Started – Promoting With Affiliate Marketing
- How to Make Telephone Sales & Appointments
- How to Solve Customer Complaints
- How to Use Online Advertising – Why and Where?
- How to Write a Sales Letter
- Important Tips For Offline Advertising
- Listening & Responding to Rejections When Selling by Phone
- Market Research – Primary v Secondary
- Market Research Learning – Where to Get it
- Market Research Questionnaires
- Marketing & Sales – Competition Based Pricing
- Marketing & Sales – Pricing Influences
- Marketing & Sales – Pricing Strategies
- Marketing a Small Business
- Marketing an Internet Business Offline
- Marketing an Internet Business Online – Part 2
- Marketing Your Business: Sensational Promotion or Lies?
- Measuring Advertising Results
- Monitoring the Results of Your Online Ad
- Monitoring the Results of Your Online Ad
- Photography and Advertising in Small Business
- Place and Product in a Marketing Plan
- Placing Your Offline Advert
- Press Release Example
- Pricing of Your Online Advertisement – Where to Place It?
- Pricing of Your Online Advertisement – Where to Place It?
- Product and Consultative Selling
- Promoting With Affiliate Marketing – Advantages and Disadvantages
- Promoting Your Business With Affiliate Marketing
- Promotion in a Marketing Plan
- Protecting Your Brand
- Quantitative market research (Primary research) for a more valuable business plan
- Questionnaires – Targeting and Choosing Good Questions
- Questionnaires by Post and Email
- Questionnaires by Telephone or Interviews
- Reward Your Customers and Deal With Complaints
- Search Engine Advertising – How Does It Compare to Other Types of Advertising
- Search Engine Advertising – Why Use It, and How Much Does It Cost?
- Search Engine Advertising – Why Use It, and How Much Does It Cost?
- Selling & Building Business Relationships Over the Phone
- Simplicity and Benefits in an Effective Sales Document
- Staffing and Publicity for Your Exhibition
- Straplines
- Straplines
- Structuring Your Questionnaire – What Questions to Ask
- Summary and Further Reading on Marketing Plan
- SWOT Analysis – Opportunities and Threats
- SWOT Analysis – Understanding Your Business
- SWOT Analysis in a Marketing Plan
- Telemarketing Information and Books
- Telephone Marketing – Telemarketing Tips
- Telephone Sales & Appointments – The Gatekeeper
- The Costs of Sending a Mail Shot
- The Design and Format of a Sales Letter
- The Disadvantages of Using a Freephone Number
- The Gatekeeper & Responding to Customer Questions When Selling
- The Loss Leader
- Tips and Things to Avoid in Questionnaires
- Tips to Push Your Business – Blogging, Marketing, Listening
- Tips to Push Your Business – Legislation, email, free software
- Useful Offline Advertising Links
- Using a Professional Press Release Service
- Using Exhibitions to Market Your Business
- Using Exhibitions to Market Your Business
- Using Exhibitions to Market Your Business
- Using Exhibitions to Market Your Business
- Using Freephone Numbers
- Using Mobile Phones to Market Your Business
- Using Mobile Phones to Market Your Business
- What are the Disadvantages of Branding?
- What is Branding?
- What is Market Research?
- Where and When to Send Your Press Release
- Why & How to Deal With Customer Complaints
- Why You Need to Listen to Customer Complaints
- Writing a Mail Shot and Sales Letter
- Writing a Press Release
- Writing a Press Release Editorial
- Writing a Sales Document or Business Letter
