Guerilla Marketing: Contents
For many small business owners, Marketing a Small Business is often seen as a costly and time-consuming process: add that to the lack of knowledge in the area of marketing, and it is then easy to understand why many small businesses Business Failure in their early stages……….
2 Guerilla Marketing - Freebies and Telephone Numbers
The following techniques will be relevant for all businesses (on-line and off-line), where as guerrilla marketing specifically for on-line businesses will be covered in a separate section later in the article………..
3 Guerilla Marketing - Events and Vehicle Printing
Putting a sandwich board in a busy area is guaranteed to attract the attention of passer-bys. When you pass sandwich boards in the street, you may not be interested, but you always find yourself reading them……..
4 Guerilla Marketing - Competitions and Postcards
The success of this approach will vary depending on your location and your target audience. Ok, people may not have a habit of sending postcards to friends and family that advertise finance or bread cakes: instead, they often turn to humour or scenery, so why not give it to them………
5 Guerilla Marketing - Graffiti, Shock Tactics Like the example given earlier about the men’s magazine and the Houses of Parliament, could you pull off a publicity stunt that gets people talking about your business?…………. 6 Guerilla Marketing - Sharing Content and Email Marketing The Internet is excellent for guerrilla marketing because it provides a 24 hour, 7 day a week campaign, reaching a wide audience with little effort…………. 7 Guerilla Marketing - Mail Shots and Newsletters Although Compiling a Mail Shot or Mailshot are cost effective for any business, sending them via e-mail is virtually cost free. By building your own mailing lists (e-mail addresses) from buying customers, you can target people with information more effectively…………….
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