Guerilla Marketing – Mail Shots and Newsletters
Mail Shots
Although Compiling a Mail Shot or Mailshot are cost effective for any business, sending them via e-mail is virtually cost free. By building your own mailing lists (e-mail addresses) from buying customers, you can target people with information more effectively.
Newsletters
Case Study: Writing a Newsletter, say, weekly, fortnightly or monthly, and give people the opportunity to subscribe. The newsletter, if informative and useful, will be appreciated by visitors and for those that subscribe, often will forward it to friends, family and work colleagues via e-mail.
The idea is to keep customers updated about your business such as new products, services, information, news, etc. It should then refer customers back to your web-site for further detail.
Summary
Guerrilla marketing is fast becoming a favourite for small businesses as it overlooks the cost of creating new and continuous sales. Instead, cost is replaced with creative thinking with the intention of using ‘viral’ marketing to create new leads. More clearly, the aim is to get a maximum response from minimal resources. Guerrilla marketing is arguably more effective for on-line businesses, but it is now proving to be just as effective for those off-line. You constantly need to be aware of opportunities to use guerrilla marketing, as we are surrounded by potential every day
Relevant Articles
- Marketing a Small Business
- What is Market Research?
- 10 Ways to Get New Small Business Customers
- Compiling a Mail Shot or Mailshot
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