Distribution Channels-Retailers
by BizHelp2419/10/2005

Consequently, a small business retailer may use the diagram to work backwards to identify the best channel of buying in stock to sell at their own premises.
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Which channels will maximise sales and profit? Using intermediaries such as agents, retailers and wholesalers can distribute your product on a wider scale but can often lead to reduced profit levels. Finding the right balance is the key
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Perishable products such as certain foods (e.g. fruit) usually require direct sales because of their short shelf lives. The same principle applies to fragile products to reduce the amount of transportation and handling
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Arguably, services need to be sold direct or through intermediaries that provide a strong link between the consumer and the business such as direct mail, e-commerce or telemarketing. This way the consumer can specifically give their situation or requirements directly to the business so a tailored service can be provided
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Products of low value that are manufactured in high quantities may be influenced to take a distribution channel involving a wholesaler. This way, it reduces the issue of storage, as wholesalers will buy in bulk
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How convenient is it for them to purchase your product or service
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Who is your target audience
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How does direct competition sell their product? Is it effective enough to follow?
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Do you know the different intermediaries well enough to be confident that it is the best option? For example, which retailers have a good reputation and where are they located?
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the infomation was relly valuable, but it would be more valuable if you could quote some real facts and figures, i maen some examples.