Example Questionnaire

Last Updated
March 9, 2010

Folllowing these simple rules can help you make a questionnaire that is easier for people to complete.

  1. Try to keep the questionnaire on one sheet: this will help you, and the person giving the answers.
  2. Phrase the questions as you would say them if talking naturally to someone.
  3. Keep a count of peoples answers alongside the question using tally marks: count up after exercise.

A quick example of using tally marks to count answers:

10. Do you think o ther people would use the service ?

  • Yes
  • No

Here is an example of a full questionnaire using our simple rules:

Questionnaire – Current Facilities & Preferences

1. Do you use fast-food services in the area ?

  • Yes
  • No

2. Which fast-food services do you use (if any)?

  • a) Kebab
  • b) Sandwiches
  • c) Hotdog
  • d) Pizza
  • e) Hamburger
  • f) Fish & Chips
  • g) Other (Chinese, Indian, Italian…)
  • h) None

3. What type of fast food do you prefer ?

  • a) Hamburger
  • b) Pizza
  • c) Hotdog
  • d) Fish & Chips
  • e) Kebab
  • f) Sandwiches
  • g) Other (Chinese, Indian, Italian…)
  • h) None

4. What typeof fast-food services are in the area?

  • a) Hotdog
  • b) Hamburger
  • c) Pizza
  • d) Fish & Chips
  • e) Kebab
  • f) Sandwiches
  • g) Other (Chinese, Indian, Italian…)
  • h) None

Customer Trends

5. What else do you buy when purchasing fast food’?

  • a) carbonated (fizzy) drinks
  • b) coffee, tea
  • c) Other

6. What time of day do you eat fast-food?

  • a) Before 11am
  • b) Between 11am and 2pm
  • c) Between 2pm and 6pm
  • d) Between 6pm and 10pm
  • e) After 10pm

7. How often do you use fast-food services?

  • a)Once a week
  • b) Twice a week
  • c) Once a month
  • d) Once a year
  • e) Other

Need for & Access to Product/Service

8. How much are you prep ared to pay for fast-food?

  • a) Less than £1
  • b) Between £1 – £3
  • c) Over £3

9. Would you buy from my new stal l ?

  • Yes
  • No

10. Do you think other people would use the service?

  • Yes
  • No

11. How far do you live from the stall?

  • a) Less than half-a-mile
  • b) Half-a-mile to two-miles
  • c) Over two-miles

12. How often do you pass the stall?

  • a) Every day
  • b) Twice a week
  • c) Once a week
  • d) Once every two-weeks
  • e) Once a month
  • f) Less frequent
  • g) Usually, never

13. Your age group?(enter ‘M’ for male, and ‘F’ for female)

  • a) Up to 18
  • b) Between 18 and 30
  • c) Between 30 and 50
  • d) Over 50
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