Example Questionnaire
Folllowing these simple rules can help you make a questionnaire that is easier for people to complete.
- Try to keep the questionnaire on one sheet: this will help you, and the person giving the answers.
- Phrase the questions as you would say them if talking naturally to someone.
- Keep a count of peoples answers alongside the question using tally marks: count up after exercise.
A quick example of using tally marks to count answers:
10. Do you think o ther people would use the service ?
- Yes
- No
Here is an example of a full questionnaire using our simple rules:
Questionnaire – Current Facilities & Preferences
1. Do you use fast-food services in the area ?
- Yes
- No
2. Which fast-food services do you use (if any)?
- a) Kebab
- b) Sandwiches
- c) Hotdog
- d) Pizza
- e) Hamburger
- f) Fish & Chips
- g) Other (Chinese, Indian, Italian…)
- h) None
3. What type of fast food do you prefer ?
- a) Hamburger
- b) Pizza
- c) Hotdog
- d) Fish & Chips
- e) Kebab
- f) Sandwiches
- g) Other (Chinese, Indian, Italian…)
- h) None
4. What typeof fast-food services are in the area?
- a) Hotdog
- b) Hamburger
- c) Pizza
- d) Fish & Chips
- e) Kebab
- f) Sandwiches
- g) Other (Chinese, Indian, Italian…)
- h) None
Customer Trends
5. What else do you buy when purchasing fast food’?
- a) carbonated (fizzy) drinks
- b) coffee, tea
- c) Other
6. What time of day do you eat fast-food?
- a) Before 11am
- b) Between 11am and 2pm
- c) Between 2pm and 6pm
- d) Between 6pm and 10pm
- e) After 10pm
7. How often do you use fast-food services?
- a)Once a week
- b) Twice a week
- c) Once a month
- d) Once a year
- e) Other
Need for & Access to Product/Service
8. How much are you prep ared to pay for fast-food?
- a) Less than £1
- b) Between £1 – £3
- c) Over £3
9. Would you buy from my new stal l ?
- Yes
- No
10. Do you think other people would use the service?
- Yes
- No
11. How far do you live from the stall?
- a) Less than half-a-mile
- b) Half-a-mile to two-miles
- c) Over two-miles
12. How often do you pass the stall?
- a) Every day
- b) Twice a week
- c) Once a week
- d) Once every two-weeks
- e) Once a month
- f) Less frequent
- g) Usually, never
13. Your age group?(enter ‘M’ for male, and ‘F’ for female)
- a) Up to 18
- b) Between 18 and 30
- c) Between 30 and 50
- d) Over 50
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