1 Introduction

For many small business owners, marketing is often seen as a costly and time-consuming process: add that to the lack of knowledge in the area of marketing, and it is then easy to understand why many small businesses fail in their early stages..........

2 Marketing for All

The following techniques will be relevant for all businesses (on-line and off-line), where as guerrilla marketing specifically for on-line businesses will be covered in a separate section later in the article...........

3 Sandwich Board Advertising

Putting a sandwich board in a busy area is guaranteed to attract the attention of passer-bys. When you pass sandwich boards in the street, you may not be interested, but you always find yourself reading them........

4 Postcards

The success of this approach will vary depending on your location and your target audience. Ok, people may not have a habit of sending postcards to friends and family that advertise finance or bread cakes: instead, they often turn to humour or scenery, so why not give it to them.........