How Can Complaints Create Long Term Customers?
Despite customers who complain being unhappy, more and more businesses are realising that by handling complaints in the right way; they can actually create more loyal customers.
The survey of 1,925 consumers, carried out by Ipsos MORI for Ernst & Young, indicates that retailers with knowledgeable, empathetic, professional staff empowered with the ability to problem solve characterize the best complaints handling.
Despite customers who complain being unhappy, more and more businesses are realising that by handling complaints in the right way; they can actually create more loyal customers.
The survey of 1,925 consumers, carried out by Ipsos MORI for Ernst & Young, indicates that retailers with knowledgeable, empathetic, professional staff empowered with the ability to problem solve characterize the best complaints handling.
How Can Complaints Create Long Term Customers ? – Full article
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