Using Statistics in Marketing: An Introduction

Last Updated
September 3, 2010

d) Money in the Bank

How much money you have in your business bank account can often provoke actions that are regretted at a later time.

For example, if you have a healthy balance, you may decide to splash out on a purchase or investment that will in time, leave your account dangerously low: when money comes in, it is not unusual for all common sense to go out of the window…a bit extreme you may think!

Planning ahead is the key to survivability – The Cash Flow Forecast

“market Research is an area that is

often overlooked by small businesses”

Marketing Statistics

What is Market Research? is an area that is often overlooked by small businesses, trusting instincts rather th an facts. However, the statistics and information obtained from market research can be influential for making important decisions. For those businesses that do carry out market research, it is important that statistics are analyzed and concluded effectively to avoid the threat of Business Failure that can result from poor interpretation.

Article Index

  1. Successful Small Business Statistics: An Introduction
  2. Using Statistics in Business - Management Accounts
  3. Analyzing Statistics in Company Reports
  4. Successful Small Business Statistics: An Introduction
  5. Using Statistics in Marketing
  6. Successful Small Business Statistics: An Introduction
  7. Successful Small Business Statistics: An Introduction
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