The answers to these problems are commonly misunderstood. Most new entrants into business will answer both the above questions with "advertising".
The problem with this answer is that advertising is only one part of many options that can be used to obtain new custom, and maintain sales from your existing customer base. To be successful in business you need to understand 'marketing'.
What is Marketing?
Marketing comprises a number of disciplines which will be covered throughout this article.
Direct Mail
Telemarketing
Printing
Exhibitions
Research/Surveys
Internet Web Site
Design of Promotions
Press Release
Public Relations
Selling Yourself
Photography
Advertising
An example: you took a space at an exhibition to show your range of wares, as promoted on your web site to improve your public relations and sales, you had some leaflets designed and printed that advertised your goods through photography. You ask each visitor a few survey questions about industry, product and needs. At the exhibition you sought leads for a direct mail and telemarketing campaign.
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