Introduction

Just like most other businesses, marketing is arguably the key element to the success of an internet business. However, because your business is online, you should not ignore offline marketing which can be less costly and more effective.

At all times, you should be aware of your marketing budget and invest only in those that are most likely to give you a return: market research is a must for true success.

This article will detail the popular methods of online and offline advertising for your internet business.

 

Offline Marketing

You should attempt to make your URL (website address) known to the public using as many ways as possible. For example, in all correspondence (e-mails, letters, etc) make sure your URL is clearly displayed in a prominent position.

Press releases are excellent for getting the attention of the public. For example, this may be to announce the opening of your new business where you will have an excellent opportunity to display your URL. Outsourcing the responsibility into the hands of a media company can often be the best approach as they will realise the best opportunities to issue press releases and have access to a number of key media channels.

Display your URL on any company vehicles. This way you are advertising your business wherever you go – even in traffic!

Print business cards with your business name, details (brief) and URL and ask to leave them in public places (i.e. the pub, library, local shops, etc).

Visit our Marketing a Small Business article for more general (offline) marketing methods.

Page 1. Marketing Your Internet Business Offline
Page 2, Marketing Your Internet Business Online