What Else to Include in a Press Release

You should send a recent photo(s) of the person who's contact details are listed on the editorial.  You could also send photo's of your business (departments, office, etc).  These photos will give you a better chance of having your editorial published and they may also be used for print.

 

Where to Send Your Editorial

For your editorial to be seriously considered, be sure that you send your press release to a press office that is relative to your issue.  For example, if you have decided to issue shares to the pubic, you may want to send it to The Financial Times newspaper.  It wouldn't be logical to send an editorial on issuing shares to a home shopping magazine: you see the point?

Your editorial is more likely to be considered for publishing in trade newspapers/magazines than it would in consumer newspapers/magazines.  If your news will be of importance at a National level, then it would be wise to target the national media. Otherwise, if your news would only be of interest to the local community, it is best to target the local media.

Don't get your hopes up that your editorial will be published: journalists receive hundreds of press release editorials every week and most of them never even get looked at.

If you are unsure that the media you have in mind will accept your editorial, it is worth contacting them before you send it.  This will then save time waiting for a response and will allow you to look elsewhere.