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Drive Traffic to Your Website with Sponsored Search
Sponsored Search is an essential marketing
tool for connecting with customers who are
looking for what you are selling
What is Sponsored Search?
Don’t be put off by the terminology;
Sponsored Search is simply a form of
advertising with search engines. You get
your website listed on the results pages of
some of the most widely used Internet search
engines, so your products and services
appear in front of customer’s precisely at
the time they are searching for what you
sell.
Whatever the size of your business,
sponsored search can help put your company
name at the top of potential customers’
search results, making your business stand
out from the rest and driving more traffic
to your website.
Why Sponsored Search?
When looking for your product or service,
most consumers look online. So ensuring your
business is prominently placed in search
listings is an effective way to sell your
product or service. That means when
customers make a search, they’ll see your
business first.
Sponsored Search is also one of the cheapest
ways to generate sales leads to your
website, particularly if you choose a
pay-per-click (PPC) model like Yahoo! Search
Marketing. With PPC you only have to pay
each time someone clicks through to visit
your site. The PPC model is a great way to
manage your budget and maximise return on
advertising investment.
How to get your site listed in the search
results
The process is considerably less complicated
than most people assume.
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Select your keywords
Think of a selection of keywords or search
terms corresponding to the content of your
site (company activity, your products,
promotional offers). Ask yourself, if you
were searching for your products and
services using a search engine, what would
you type in the box?
-
Write descriptions for your keywords
Write a short and factual title and
description for each of your keywords. This
short text will make it possible for the
internet user to understand what your site
offers. Choose the URL that the user will be
directed to.
-
Control your budget and choose your
payment plan
Control your budget by deciding the cost per
click you are willing to pay for each
keyword. You can choose the position that
you wish your site to appear by changing the
amount you are prepared to pay for each
click.
Get your business to the top of customer
search results with Yahoo! Search Marketing
exactly when they are searching for you. Click
here now to find out more and claim a
free £50 credit when you
sign up.
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