Are Slow Responses to Emails Costing You Sales?

If your business receives queries by email, then you need to make sure that you respond to them quickly; otherwise, a new survey has found that you could be pushing your customers to your competitors.

A staggering 78 per cent of British consumers have been disappointed by a slow response to a customer service email enquiry, with the average consumer sending three emails before receiving a satisfactory response, according to research by web hosting company Fasthosts. The survey of some 1,300 UK consumers showed that 89 per cent of this group have been led to defect to a competitor br and as a result.