Could Affiliate Growth Benefit Your Business?
If your business has an
online presence then you will probably be
aware of affiliate marketing, but with the
UK affiliate market growing by 45% in 2007;
are you fully aware of the potential it has
for your business?
Research published by
E-Consultancy shows that affiliate marketing
generated £3.13billion of sales, generated
£186million in commissions; and is expected
to continue to grow strongly in 2008. Small
and medium sized businesses are a large part
of the growth, with smaller firms continuing
to invest heavily.
E-consultancy’s Head of
Research Linus Gregoriadis said: “Affiliate
marketing continues to gain momentum because
the performance-based model is so popular
with advertisers.
“The whole industry is
getting more professional and 2007 was
definitely a big year for affiliate
marketing. The channel has become much more
strategic and boardrooms are starting to
take notice.”
Affiliate marketing is
where a publisher displays an advert on
their website; and the advertiser pays them
for every sale they generate from that
advert. Your business could benefit both by
promoting your goods or services, and by
putting other peoples affiliate adverts on
your site and earning from the commission.
To help you understand
how your business can take benefit from
affiliate marketing (both by promoting your
business and by earning commissions),
read our free guide How Can You Take
Advantage of Affiliate Marketing?
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