Lord Sugar live at the Hilton Manchester

Earlier this year Lord Sugar, Alan Sugar, was appointed to the position of ‘Enterprise Champion’ to the Government, a position from which he is using his wealth of experience in business to advise the Department for Business Innovation and Skills (BIS) on its work in helping businesses.

Lord Sugar attended the Business Link event and talked about business issues with business people from the North West of England and answered questions and requests for advice on overcoming business challenges, based on his experience of running a range of companies. He was particularly keen to hear feedback from North West businesses about the issues they are facing, and any suggestions about how the Government can provide practical help and support in the future. He is always keen to champion the causes of viable small companies with banks, and help to ensure the voices of small firms and entrepreneurs are heard by Government, suppliers and other interested parties.

The meeting was well attended and questions were fielded effortlessly on diverse subjects from cleaning to Apple iphone apps including sustainable eco housing, apprenticeships, energy efficiency in business, boat building, cosmetics, vets, pharmaceuticals, public sector framework agreements, European law, sports goods and finally almost… “curtains”.

Lord Sugar was as ever unfazed by the audience and enthralled everyone demonstrating his 40 years in business. He founded the home electronics group Amstrad and currently stars in the BBC TV series The Apprentice.