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Free Marketing Material Tools and Training
 As
a small business owner, you probably know
about the costs of designing and printing
marketing material. According to printer
manufacturer HP the average SME spends
around £9600 every year on outsourced
marketing services, but could you save money
by bringing some of your marketing
in-house?
There are a number of benefits to
moving your marketing in-house:
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Easier to produce specifically targeted
materials.
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Cheaper to produce short runs of
materials, making it easier to produce
relevant and timely marketing.
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Quicker to produce material, making it
much easier to produce marketing for
specific events (E.g.: Weekly offers and
update).
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More flexibility in your messages and
targeting.
The main difficulties small businesses have
with in-house marketing are learning the
skills and having the ability to produce
material that looks professional. HP is
offering help in this area with set of
templates for brochures and leaflets; and
unlike most free templates, they are
actually of professional appearance. They
are also offering how-to guides and free
online classes to improve your skills in
software that you use to produce marketing
materials.
While in-house marketing may not be suitable
for all businesses and situations; but even
if not, learning the skills and having
professional looking templates available
provides a solid backup for your business.
If outsourced marketing costs shoot up, or a
problem/error leaves you stuck at the last
minute; you will be able to call on a
reasonable ‘plan B’!
Find out more about marketing in our
Marketing and Sales portal here.
HP’s In-House Marketing Templates and Guides
are available here.
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