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BizHelp24 Edition No. 155
Thursday 4
th May 2006

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May 2006 - Small Business News

 

Is Your Business Failing to Capitalise from Online Growth?

Despite the continuing growth of the internet and online sales, the majority of small and medium sized businesses are still failing to represent themselves online; with only a tiny number profiting directly from it.

A recent National Statistics survey has shown that large businesses make up just 2% of those online in the UK, but yet they account for 75% of revenue. SME’s make up 98% of online businesses yet only account for 25% of revenue.

Web host UKFast that the majority of small businesses are failing to represent themselves online; and of those that do many are failing to get a good return on investment. This is often because the business has not planned the web presence well, and has ended up with a site that fails to meet their needs.

Lawrence Jones, MD of UKFast believes SMEs are throwing away great opportunities to build their profile and revenue by not optimising their online presence. “Small and medium sized businesses are missing out on the Net’s full potential,” says Jones. “The figures are staggering. Less than 8% of all SMEs are profiting directly from the web.”

However, trend are showing that small businesses are starting to catch up; meaning that it is more important than ever to consider the benefits of an online presence. Failure to take advantage could mean getting left behind.

Another lesson here is the value of ensuring your business’ site is well produced and well targeted for search engines whilst being reasonable in cost. It is easy to spend tens of thousands of pounds on a fancy but ineffective site when a simple, cheaper, easy to use one could do a better job. But similarly, it is easy to spend money on a poor site which could be better put towards a more costly but better made site.

The key is to research and know what your business needs, then find a web designer and host that meets those needs; without paying over the odds. A well planned website can be an extremely useful and profitable tool for your business, but like all important aspects of your business; effective planning and buying is vital.

Find out more about how technology can benefit your business in our Internet and Technology portal.

  

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BizHelp24 – UK business and finance information, news, help and services for small businesses BizHelp24 is a UK business and finance resource providing Small Business Help, Start up Information, news and services; for individuals and Sole Traders. Comprehensively covering a wide range of key business, finance, and service topics. Employment and personal information includes Work Times and Break Entitlement, Body Language, employee Holiday Entitlement and Employment Contracts. Credit Policy information includes Letter of Credit, useful Credit Notes, Business Loans. and Cash Flow Control. Other information areas include Bankruptcy, Homeworking, Business Failure, Company House and Company Names,

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