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Are You Failing to Capitalise on New Internet Technology?
 With
the huge rise of new web technologies like
blogging and podcasts under the banner of
Web 2.0; it is surprising to find that many
small businesses are unaware of it, and even
fewer are making the most of its potential.
A survey carried out by Mediasurface has
found that 61% of smaller businesses do not
believe that their website reflects their
company’s brand, whilst 52% of individuals
in these companies are unaware how often
their sites are updated.
These were two of the key findings of the
survey that also revealed:
• A staggering 1 in 10 small businesses
still do not have a web presence
• 37% of companies update their website
weekly and 11% undertake this monthly
• Despite the wide-ranging publicity on Web
2.0, 41% of people were still unaware of Web
2.0
• Of the companies that are aware of Web
2.0, only 37% believe that it will impact
their business
With 61% of smaller businesses feeling that
their website did not accurately reflect
their company’s brand or communications
messages, it is also interesting to note
that only just over one third (37%) of
companies updated their websites more than
once a week. Dynamic, current content is a
key factor in delivering a positive
impression to website visitors and to keep
them returning so updating content regularly
is a key factor.
The fact that 11% of companies who took part
in the survey still do not have a website is
a worrying statistic. Since a website is a
company’s ‘virtual shop window’ and often
the first port of call for many potential
customers, visitors are highly influenced by
the look and feel, ease of use and
accessibility of information. In any
competitive marketplace, a company without a
website can be overlooked and may not even
be taken seriously; however the results of
the survey reveal that 1 in 10 smaller
businesses are still not taking advantage of
this critical business and marketing tool.
Andy Peart, Chief Marketing Officer at
Mediasurface commented,
“With Web 2.0 increasingly being covered in
the media, it was interesting to see that
41% of SMEs surveyed had not heard of it,
implying that the message may be getting
through to larger businesses but not as
efficiently to the smaller business
community. Emphasising this point, of those
SMEs that had heard of Web 2.0, only 37%
felt that it would have a positive impact on
their business. There is still a great
opportunity to show SMEs the true value of
effectively managed web content and to
illustrate that Web 2.0 is all about using
the power of the web for business
advantage.”
Visit our Internet and Technology portal for
more information on how technology can
benefit your business.
Find out How Blogging could benefit your
business
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