Business
Information
and Cash
Flow on the
Internet
Ask the
majority of
failed small
business
owners what
caused their
demise and
the likely
answer would
be "lack of
cash flow".
What this
actually
means is
that the
business
failed to
react to low
levels of
product/service
sales, over
committed
itself with
suppliers
and usually
lacked the
technical
ability to
manage the
finances:
any
similarities
to boo.com
are likely.
There are
not many
small
businesses
that can
afford the
luxury of a
financial
director
with most,
at best,
employing a
bookkeeper.
The
expectation
of the small
business
owner is
that the
bookkeeper
will bring
financial
control with
the
mandatory
financial
administration.
To some
degree
financial
control is
tightened
due to the
bookkeeper's
frequent
comments,
such as, "we
are 4,000
pounds short
this month"
or "we will
have to pay
this invoice
next month?"
The
information
bonanza
borne by the
Internet has
transformed
the red-tape
hating small
business
owner into
an empowered
and informed
corporate
leader (ok,
jack of all
trades
then). Once
smitten by
the quality
and depth of
the
information
available
(and of
course the
very low
cost of it
all), they
(we) cannot
resist
seeking more
and more
articles to
crunch
through.
However, I
see that for
many,
finding
small
business
cash flow
information
and
resources
has been
difficult
due to the
vague
understanding
most of us
have as to
the cause of
poor cash
flow. It is
better to
break down
the
contributory
factors that
cause the
problem into
two groups:
a) Financial
Management -
expenses,
finance
costs,
wages,
creditors,
debtors,
taxes,
b) Business
Management -
sales,
personnel,
production,
distribution,
you get the
idea...
With the
above list
it is a lot
easier to
look for
inefficiencies
and then
seek
effective
solutions. I
have always
been a
committed
user of
government
web sites,
since the
government
is usually
the biggest
creditor. A
creditor
that gives
you
unparalleled
information
on how to
use its
service
efficiently.
The
Customs &
Excise
and
Inland
Revenue
web sites
fail to get
the praise
they deserve
for being at
the
forefront of
the
information
portal. The
Small
Business
Service (SBS)
web site,
being as new
as the
service
itself, has
some way to
go before
being an
authority in
its intended
field: small
business.
Independent
services
such as
Digita
(tax
specialists)
and StaffPay
(an
online
payroll
service)
offer good
information
besides
promoting
their own
services. We
should also
add that
stalwart of
UK business
help:
Business
Link.
The new
breed of
entrepreneur,
and in
particular
the 'Net-preneur',
looks at
cash flow
from an
unhealthy
insular
position.
The constant
talk of
'burn-rate'
(the time it
will take to
use up
physical
cash) is as
frightening
to creditors
as it is to
the bank
manager. The
creditor has
somehow
become a
contributor
in the vein
of venture
capitalist
and business
angel, and
not as a
current
liability.
The already
strained
'popular'
culture of
late payment
is in danger
of being
endemic. The
proposed
changes to
bankruptcy -
to reduce
the
disqualification
of the
'unlucky'
entrepreneur
from the
current two
years (first
timer) to as
little as
three months
disqualification
will surely
undermine
the
government's
Late Payment
of
Commercial
Debt Act
1998 and
Better
Payment
Practice
Group
initiatives.
With the
small
business
audit limit
moving to 1m
pounds
annual
turnover
from 350k
pounds last
June, the
almost
certain
slackening
of financial
control in
small
companies
will impact
on all SME's.
Spare a
further
thought for
accountancy
firms who
are set to
lose around
400m pounds
in audit
fees (can't
say I was
too bothered
either).
Another area
of concern
is
e-commerce
administration
and in
particular
VAT.
With all the
current
discussion
(from "I
heard there
was no VAT
applicable
in
cyberspace"
to "I
registered
my web site
through the
Caiman
Islands")
it's best to
browse
through the
user
friendly
page at
Customs &
Excise.
Finding
information
to improve
cash flow is
still in its
infancy, but
that is
expected to
change in
the second
half of this
year with a
number of
business
portals
appearing
on-line:
well, pre
boo.com they
were due to
appear
anyway! Look
hard and
there are a
few
resources
that will
help and
educate:
Biz/ed,
a business
and
economics
service for
students,
teachers and
lecturers
with a
layout that
nurtures you
along the
financial
management
assault
course, the
Institute of
Business
Advisers
is a
"non-profit
making
professional
Institute of
individual
Business
Advisers,
Counsellors,
Mentors and
Trainers who
specialise
in helping
small
firms". If
you are
looking for
a
stimulating
read
Freepint
has much to
offer the
business
professional.
Gadgets are
always
handy, for
instance at
the Amex web
site there
are a number
of useful
business
ratio
calculators
to help you
monitor
business
performance
and
benchmarking.
I wait for
the day that
the business
portal
brings us
the goodies
that are
available to
those using
personal
finance
sites like
MoneyWorld,
being a good
example of
an
interactive
experience.
For the
small
business
owner using
the Internet
as a
resource to
educate
themselves
in the art
of trading
successfully
a number of
web sites
are now
charging a
premium,
albeit a
relatively
low charge.
Two sites at
present
being,
bnet.co.uk
at 50 pounds
per annum
and
Usecolor.com/
at 15 pounds
per month
offer access
to relevant
and
affordable
information.
A number of
other sites
forgo
subscription
fees but
require
registration:
for the
financial
manager
AccountingWeb
and its
sister site
Businesszone
for general
business
information
are worth
bookmarking
-
BusinessZone
also has one
of the
better daily
news
streams. The
smaller
small
business
owner should
have a look
at
Tapaz,
which offers
networking
potential
with
business
articles:
again
registration
is required,
not
obligatory
but "to gain
the most
benefit from
the site".
The benefit
of providing
your inside
leg
measurement
escapes me.
This
intelligence
gathering is
unprecedented
and never
has so much
been
gathered for
so little in
return, and
it is all
getting a
little
worrying:
others will
know more
about you
than you
know about
yourself.
To finish on
cash flow:
we saw the
'boom-bang'
eighties and
the
downsized
nineties,
what of this
new decade.
UK personal,
corporate
and
institutional
borrowing
now stands
at a record
1 trillion
pounds, with
any upward
trend in
interest
rates likely
to cause a
breach in
the accounts
of many a
business.
The
chancellors
proposed
injection of
43 billion
pounds into
the economy
would put
further
pressure on
the Bank of
England to
curtail
borrowing by
increasing
interest
rates beyond
those we
have
enjoyed. The
economy is
in a similar
position to
that of the
eighties
just before
the bang.
And with the
emergence of
the Internet
encouraging
a frenzy of
borrowing
and funding
of new
technology
and
research,
lots of cash
is pouring
into the
economy and
... Did you
hear that
bang?
TOPIC 2 ;
QUESTION
AND ANSWER
Another of
our popular
'Question &
Answer'
replies. We
always give
an answer,
with the
most
beneficial
replies
being added
to the web
site for
others to
see and use:
no personal
details are
ever
revealed.
Can a Lender
Pursue You
for 11
Years?
Q.
If a lender
has six
years to
pursue a
(non house
purchase
related)
debt, does
the six
years start
from the
date of the
last payment
to the
account, the
date of a
default
notice (a
formal
Notice of
Default is
listed on
your credit
record), or
thedate of a
CCJ? Can a
lender, say,
issue a
default
notice 5
years after
a loan and
still pursue
that debt
for another
6 years (ie
11 in total)
after that.
A.
The six year
rule applies
from the
date the
payment was
due i.e. 30
days after
the invoice
date where
30 days
credit is
allowed, or
the invoice
date where
immediate
payment is
due.
A creditor
can send you
a letter at
any time
during the
initial 6
years, from
which time
the creditor
can pursue
you. They do
not need to
commence a
legal
action. It
is also OK
for the
creditor to
send out a
demand for
payment to
the last
known
address they
have, and
this will
count as
being served
on you: and
yes another
6 years of
grief when
they catch
up with you.
I understand
that on the
12th
anniversary
of the debt
being due
the debt
ceases to
exist,
whatever is
happening.
TOPIC 2 b
Uncompromising
Creditors
Q.
I have
fallen
behind on
payments to
(removed)
for a truck
I purchased
and I cannot
get caught
up late
charges are
really bad
and they
wont
compromise
at all what
can I do?
A.
Quite often
the first
response
from almost
all
creditors is
'all or
nothing'.
Your
immediate
task is to
get the
creditor to
believe that
you are
truly in no
position to
pay
arrears/extra
charges/increased
payments, or
whatever the
scenario
is.
You need to
complete an
honest
income and
expenditure
form that
treats all
of your
creditors
fairly and
allows you
to live
within
reason and
to work.
Explain that
any heavy
handed
action may
well topple
the whole
stack. That
said, ensure
you get them
to
understand
that you
will
definitely
survive with
their
backing. The
point here
is not to
let them
think that
you are down
and out: as
they will
surely
repossess
and/or take
immediate
legal
action.
Use letters
to
communicate,
as refusing
your
reasonable
offer
verbally can
be denied in
court etc.
If you have
a letter
saying
'please help
me for a
short period
and I will
get
everything
sorted out
in the next
six months
(or
whatever)'
the creditor
is proved to
have ignored
your
reasonable
offer if
they take
action.
If they
still insist
on being
awkward,
tell hem you
will fight
them all the
way and that
as their
action is
unreasonable
you will
ensure any
action is
messy.
Keep
detailed
records of
your
correspondence
and send by
registered/recorded
post (or
your US
equivalent).
I use the
word
'reasonable'
quite a bit
as it is the
crux of the
issue and
must be
considered
by both
parties.
COMPANY
REPORTS
First class
reports,
county court
judgments,
turnover,
cash flow,
directors
and lots
more
information
to help you
make the
right
decisions.
Don't trust
to luck with
credit:
invest in
knowledge.
Company
Reports
TOPIC 3
The Law and
your
Business
Name
A ‘business
name’ is a
non-limited
company
and/or a
‘trading
style’. A
‘company
name’ is a
reference to
a limited
company
and/or a
plc. Up to
1982 most
business
names had to
be
registered.
We were
recently
asked to
advise on
what
regulation
applied for
a business
name (non
limited
company
name). The
question was
whether it
was OK to
name a
company
‘XYZ’ where
‘XYZ
Limited’
also existed
but was not
connected in
any way to
the
enquirer:
or, can
‘XYZ’ and
‘XYZ
Limited’ be
possible
with two
different
owners.
The answer
is ‘yes’ it
would be OK
to have a
business
called
‘XYZ’, in
this case I
add. As
‘XYZ’ is not
on the
controlled
list (see A,
B, and C
below), and
the name is
not a
recognised
brand (i.e.
‘Microsoft’)
the name is
‘probably’
OK. I say
‘probably’
as with the
emergence of
the Internet
we have a
true world
economy, as
such a name
that is
unfamiliar
in the UK
may be a top
company in
the USA. If
your name
was ‘Ford’
and you had
a car
showroom,
you could
have the
business
name ‘Ford’
and all
would be OK:
if you
called it
‘Ford Motor
Company’ and
put up a
logo similar
to the Ford
car
manufacturer
you will get
sued very
quickly.
All of the
following
words need
to be
authorised
before use.
Some words,
say
‘British’,
need
government
approval
through
Companies
House, and
others, say
‘Royal’, by
HRH and
‘Architect’
by
Architects
Registration
as per
Architects
Registration
Act 1997.
A)
Words which
imply
national or
international
pre-eminence:
British,
International,
Scottish,
England,
Ireland,
United
Kingdom
English,
Irish,
Wales,
European,
National,
Welsh, Great
Britain,
Scotland
B)
Words which
imply
business
pre-eminence
or
representative
status:
Association,
Council,
Institution,
Authority,
Federation,
Society,
Board,
Institute
C) Words
which imply
specific
objects or
functions:
Assurance,
Co-operative,
Re-assurance,
Assurer,
Foundation,
Reassurer,
Benevolent
Friendly
Society,
Register,
Chamber of
Commerce,
Fund,
Registered,
Chamber of
Commerce,
Group
Re-insurance,
Training and
Enterprise,
Holding,
Re-insurer,
Chamber of
Industry,
Industrial &
Sheffield,
Chamber of
Trade,
Provident
Society,
Stock
Exchange,
Provident,
Trade Union,
Chartered,
Insurer,
Trust
Charity,
Patent
Business
Names
DEBT
RECOVERY Click
Here
You can now
place debts with us
on-line.
NO COLLECT =
NO FEE
A
simple,
tried and
tested form
can be
completed on
or off line
and then
submitted at
the press of
a button.
TOPIC 4
Choosing a
Name for
your
Internet
Business
Getting the
right
business/company
name has
never been
more
important.
With the
Internets
potential
for
marketing
you need to
use a name
that
benefits
your
long-term
business
aims. The
name should
reflect all
that is
desired from
your
customers
(within
reason,
using 200
characters
in your name
will not
work).
Ideally, the
name you
choose
should shout
out as much
positive
information
as possible
i.e. ‘The
Competitive
Local
Original
Groovy 90’s
Men's 24 Hour
Continental
Clothes
Shop’ says
it all.
Alternatively,
such names
as ‘Egg’
(bank), and
‘Orange’
(mobile
phone) say
very little
but are
backed up
with
millions of
pounds for
marketing
and are
therefore
are not
recommended!
A few points
to remember:
Is the
name Net
friendly,
will it help
describe the
business and
sell the
product?
‘Shoes-socks-trousers.com’
will
certainly
work with
search
engines for
those items,
but will not
work too
well if
someone is
looking for
specific
items such
as, ‘+italian+shoes+london’.
Maybe
‘continental-mensware.com’
would work
better: this
name works
well for
describing
the type of
business, it
sells a
fashionable
product and
is a pretty
good name
for printed
material, as
well as a
marketing
link on a
web site.
What does
the name say
about your
business?
By adding
‘Original’
you are
implying
that you
know your
business,
and that you
are
successful
at what you
do. It is
absolutely
imperative
that you do
know your
stuff, and
that your
goods/service
is of true
quality if
you use such
wording in
your name.
Is the
name
limited?
‘Groovy
90’s…’ is OK
if you only
sell clothes
from the
1990’s but
not if you
also sell up
to date
clothes. It
is also
advisable to
avoid any
sign of the
times unless
you feel
that
‘groovy’
will survive
without Mike
Myers!
Are there
any
conflicts?
Is the name
being used
at present
anywhere in
the world
and who has
the UK
rights to
the name:
use the Net
to search,
and in the
UK also use
Companieshouse.
If the name
sounds
similar to
any other
business
name change
it now
before you
set out on
building
your
business.
What is
important is
that you do
not use an
existing or
well-known
name,
whether
local or
national, in
a similar
business to
your own.
Things to
avoid
* Initials
(i.e.
B.A.E.W.R.T.C.
Limited)
They mean
nothing to
anyone bar
you.
*Using your
own name
unless you
are a
professional
(accountant,
solicitor)
You loose
the
opportunity
to promote
your
business 24
hours of the
day with a
good name,
and people
working for
you cringe
(sorry to
those of you
with such
names, but I
suffered
this once
and it was
awful
especially
as I did not
like the
boss :)) As
to using ‘&
Sons’, you
will stop
the best job
seekers from
applying if
the family
appears to
be favoured.
* Clever
names such
as ‘C U 4 A
P @ 1’ (OK
not so
clever), and
‘4 Business
RU’ ask too
much of the
customer.