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small business help - information - news and start up advice arrow Small Business arrow Using Statistics for Sales Purposes and How to Interpret Historical Data

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Using Statistics for Sales Purposes and How to Interpret Historical Data


a) Sales

 

When you sell a product or service, it is important that you acknowledge whether there is sufficient demand to make a successful campaign.

   

"it is important that you  acknowledge whether there is sufficient demand"

 

This can be largely influenced by your proposed selling price and needs to be researched intensively. Such information can be retrieved from market research, by collecting statistics to determine anticipated demand.

 

b) Historic Statistics

 

Secondary research can often accumulate statistics that are not up-to-date (i.e. historic) and therefore may not reflect present consumer attitudes, trends, etc.

 

This difference between past and present statistics could be the difference between being successful in a decision and not being successful.

Consequently, should you use historic statistics, be sure that you can spot trends or patterns that can help you determine a more accurate figure for the present, to base any conclusions or decisions.


Article Index

1. Successful Small Business Statistics
2. Using Statistics in Business
3. Analyzing Statistics in Company Reports
4. Using Statistics for Business Analysis
5. Using Statistics in Marketing
6. Usings Statistics for Sales Purposes
7. Questionnaire Sampling Statistics



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