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small business help - information - news and start up advice arrow Small Business arrow Using Statistics in Marketing: An Introduction

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Using Statistics in Marketing: An Introduction

 

d) Money in the Bank

 

How much money you have in your business bank account can often provoke actions that are regretted at a later time.

 

For example, if you have a healthy balance, you may decide to splash out on a purchase or investment that will in time, leave your account dangerously low: when money comes in, it is not unusual for all common sense to go out of the window…a bit extreme you may think!

 

Planning ahead is the key to survivability - Cash Flow Forecast

   

"market Research is an area that is

often overlooked by small businesses"

 

Marketing Statistics

 

Market Research is an area that is often overlooked by small businesses, trusting instincts rather than facts. However, the statistics and information obtained from market research can be influential for making important decisions.


For those businesses that do carry out market research, it is important that statistics are analyzed and concluded effectively to avoid the threat of business failure that can result from poor interpretation.

Article Index
1. Successful Small Business Statistics
2. Using Statistics in Business
3. Analyzing Statistics in Company Reports
4. Using Statistics for Business Analysis
5. Using Statistics in Marketing
6. Usings Statistics for Sales Purposes
7. Questionnaire Sampling Statistics



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